8 Live Online Courses


Tangible tools to help you build a winning purpose-driven business
+ build a community of bright entrepreneurs

Bright Business Model Group Workshops

Bright Business Model

Learn, Brainstorm, and Build a Community of Bright Entrepreneurs.

Join an easy and proven method that focuses on each key component of your business system. During the six-month program, you’ll generate an accountable action plan, and we’ll build a community of bright entrepreneurs.

Let's Start with the FREE Workshop


July 26

Time PST

8:00 AM - 9.30 AM


Live Online Workshop


90 Minutes

4 weeks

One eBook, One Course, One Mission:
Real tools to help you build a purpose-driven business.

8 hours

One eBook, One Course, One Mission:
Real tools to help you build a purpose-driven business.

5 goals

One eBook, One Course, One Mission:
Real tools to help you build a purpose-driven business.

3 reasons

One eBook, One Course, One Mission:
Real tools to help you build a purpose-driven business.

Who is this for?

  1. Individuals looking to start a new purpose-centered business for the modern world.
  2. Small businesses who choose to adapt their current business model to unpredictable economic changes.
  3. Bright Marketers wanting to reframe how to present their products or services from an ethical/responsible perspective.
  4. Leaders looking to develop more purpose-driven, responsible, and creative teams and organizations.
  5. Managers who want to sharpen their thinking and add a purpose before the profit to their growth strategy.


What you'll learn

(1) Position your Purpose at the core of the Business Model (2) Build your Inner-Leadership Manual (3) Validate the Solution (4) Design a Thriving Business Strategy.



Find and position your purpose at the core of the Business Model.

Build a Purpose-Centered Business

Learn how and why you should start the business strategy with your  purpose.

Brsiness Diagram and Business Model

Learn how to position your purpose at the core of the business model.

Build Your Business Definition

Learn how to define your business paradigm and escape the old business trap.


2. Inner-Leadership

Connect your business venture with your life purpose controlling the Internal  and External Matrix.

Internal Matrix

Learn how to balance your personal resources and challenges with your goals.

External Matrix

Learn how to manage and work with existing factors of influence to reach your goals.


3. Solution Matrix

Validate your Idea, Solution, Customers, and Product to avoid unpredictable failure.

Validate the root cause of the need/challenge

Understand the job prospects are trying to accomplish and the root cause of the challenge.

Validate the Ideal Customer Persona (ICP)

Before investing in product development, validate the Ideal Customer Persona (ICP). Who is your user, buyer, and banker?


4. Business Matrix

Business Matrix is a system and a method created to help you design your business model, set your Objectives and Key Results (OKRs), and build a SMART Action Plan.

The Elements: Canvas, Panels, Modules, Lead and Conversion Cycles​

Define the key elements of your business and understand how they interact within the business model.

The Method: Decisional Spiral, Matrix, SMART Action Plan, and Archery Metaphor

Build a sequence of OKRs (Objectives and Key Results), set the critical points, and build a master action plan.



Join a Community of Bright Entrepreneurs

Being an entrepreneur is a gift and a challenge. Entrepreneurship is not only about making money. It is about the power to find and bring your Purpose to Life. Entrepreneurship is a form of art. If this point of view aligns with your Values, we are your family. Join our program and enjoy our bi-monthly online meetings.

How we work

Learn. Experiment. Brainstorm. Write it down. Community Events.

Brsiness stands for Bright Business, and this program helps purpose-driven entrepreneurs build a business beyond profit.


Learn.  Each lesson explains the why, what, and how of a specific topic.

Experiment. The course helps you build a system (tree) of OKRs (Objectives and Key Results) around the main goal and craft an accountable master action plan.

Brainstorm. When you join Bright Business Circle (BBC), we bring everything to life through live brainstorming in our bi-monthly webinars and online private Facebook groups.

Write it down. The learning experience uses reflective activities to help you make the connections to your specific challenges. Writing is a method of reflection and one of the most effective ways to deepen your professional impact. You will write your Business Paradigm, Inner-Leadership Manual, and Bright Business Model.

Human-to-Human events. As a member of Bright Business C0mmunity, you’ll be invited to our special events and bootcamps.

Bright Business Model Free Workshop


Book a Complimentary Strategy Session

Hi, I’m Florin Diumea, and I’m determined to help you build a purpose-centered business model that generates growth beyond profit.

Let’s start with a brief initial call.

Review what’s challenging you most in your business (What, Why, How) and see how Bright Business Model can give you the answers you’re looking for.

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