Guest Speaker Guide – Bright Business Project

Bright Business

Guest Speaker

Form & Guide

Welcome to the Bright Business Project!
We’re thrilled to have you as a guest speaker.

Follow these steps to engage your audience, deliver impactful content, and leave a lasting impression.

Guest Speaker Best Practices

1. Connect with the Leadership Team

Why: Confirm your speaking date and ensure you’re on the official guest speaker list.
How: Contact the Club’s leadership team well in advance to verify your session details, time slot, and audience profile.
Pro Tip: Ask the leadership team about the audience’s specific needs or any key topics they expect you to cover. This will help you tailor your presentation.

2. Align Your Topic with the Monthly Theme

Why: Each month, the Bright Business Project focuses on a specific business theme (e.g., business operations, leadership, purpose-driven growth).
How: Review the monthly event calendar and ensure your topic aligns with the theme. This alignment will maximize relevance and engagement.
Pro Tip: While aligning your topic, make sure to provide actionable insights that directly address current trends or challenges faced by the audience.

3. Schedule a Live Podcast Interview

Why: The Bright Business Talks podcast, hosted by Jim Miller, is a fantastic way to introduce yourself to the community and create buzz ahead of your workshop.
How: Reach out to Jim Miller or the podcast coordinator to schedule your interview. Prepare to discuss the core takeaways of your session and share a bit about your expertise.
Pro Tip: Use this opportunity to share your “Why”—why your topic matters and how it can solve real problems for attendees. Provide a teaser for what they can expect.

4. Promote Your Session on Social Media

Why: Promotion is key to increasing attendance and building anticipation.
How: Use the podcast recording, short video clips, or posts to announce your speaking engagement. Highlight key points of your upcoming workshop and share insights to create interest.
Pro Tip: Tag Bright Business Club and any relevant people or organizations in your posts. This will increase visibility and engagement.

5. Prepare Clear, Actionable Content

Why: Attendees expect practical strategies and tools they can apply immediately in their businesses.
How: Ensure your workshop provides clear takeaways. Your audience should walk away with actionable steps to improve their business or tackle specific challenges.
Pro Tip: Structure your presentation around 3 to 5 key insights. Use real-world examples, case studies, or data to illustrate your points.

6. Start with the “Why”

Why: A strong introduction helps to hook your audience and clarify the purpose of your session.
How: Begin by addressing why your topic matters to your audience. Focus on the value and outcomes they’ll gain by attending.
Pro Tip: Engage the audience right away with a question or statistic that resonates with their business challenges.

7. Engage Your Audience Throughout

Why: Keeping your audience engaged leads to higher retention and makes your session more interactive.
How: Use a mix of storytelling, Q&A sessions, polls, or even small group discussions to keep the audience involved.
Pro Tip: Ask questions to spark conversation and interaction. Use live feedback tools (e.g., Slido, Mentimeter) to gather audience input.

8. Offer a Giveaway to Build Connection

Why: Providing a giveaway adds value and encourages attendees to stay connected with you.
How: Offer a free resource, consultation, or tool that attendees can take away to continue their learning after the session.
Pro Tip: Make sure your giveaway is highly relevant to your workshop topic and provides further support in the areas you’ve covered.

9. Deliver with Impact

Why: Strong delivery ensures your message sticks with the audience and motivates them to take action.
How: Practice your presentation and focus on clear communication, body language, and voice modulation to keep the audience engaged.
Pro Tip: Time your session well. Leave space for Q&A and interaction, while ensuring you cover all the key points within your allocated time.

10. Recap Key Points Before Closing

Why: A strong recap reinforces the most important takeaways from your workshop.
How: Summarize the core lessons or strategies you’ve shared, and leave your audience with a clear call to action.
Pro Tip: Encourage attendees to follow up with you after the session for additional guidance or to access the giveaway you’ve offered.

11. Network with Attendees

Why: Networking extends your relationship with the audience beyond the workshop.
How: Engage with participants during breaks, in follow-up discussions, or via LinkedIn after the event.
Pro Tip: After your session, consider sending a follow-up email with additional resources, a recording of the workshop, or personalized advice based on participant feedback.

12. Stay Involved with Bright Business

Why: Beyond speaking, there are further opportunities for growth and collaboration.
How: Explore the option to become a member or sponsor within the Bright Business community.
Pro Tip: Discuss these opportunities with the leadership team to see how your expertise can continue to benefit the community.

By following these best practices, you’ll be fully prepared to deliver a powerful, engaging workshop that leaves a lasting impact on the Bright Business community. We’re excited to see you shine at your event—stay bright!

Bright Business Operating System Free eWorkbook

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Bright Business Project Yearly Calendar: Monthly Topics

Step-by-Step Guide: Monthly Focus: By following this Yearly Cycle, you'll continuously refine your Bright Business Operating System (BBOS), improving every aspect of your business throughout the year.

August: Bright Business Operating System (BBOS)

Why: Build a strong business foundation using system thinking and structured frameworks.
Focus: Develop a business operating system that supports your long-term goals.
Action: Use the 2×2 Human-Centered Matrix (2×2 HCMT) to map your current and future business states.
Outcome: Design your business journey using the BBOS framework.

September: Bright Business Structure Diagram

Why: Identify and solve root business challenges efficiently.
Focus: Address core issues using the 3 Whys and the Theory of Constraints.
Action: Build an action plan to address bottlenecks and root causes in your business operations.
Outcome: Create a structured solution using the Bright Business Structure Diagram.

October: Purpose Matrix

Why: Align your personal purpose with your business strategy for more fulfilling success.
Focus: Position purpose at the center of your Business Operating System.
Action: Reflect on your ‘Why’ and integrate it into your business model.
Outcome: Craft a Purpose Matrix that drives both personal and business growth.

November: Inner-Leadership Matrix

Why: Improve decision-making by mastering inner leadership.
Focus: Balance internal and external influences to optimize leadership skills.
Action: Evaluate habits and behaviors to create a balanced leadership approach.
Outcome: Develop the Inner-Leadership Matrix to enhance your daily decision-making.

December: Networking and Business Performance Evaluation

Why: Reflect on your business’s progress and network with peers to exchange insights.
Focus: Evaluate your 2024 business performance and set goals for 2025.
Action: Engage in networking and review best practices.
Outcome: Summarize business achievements and set strategic goals for the next year.

January: Pain-Solution Matrix

Why: Understand customer pain points and align your products or services accordingly.
Focus: Improve Product-Market Fit and innovate based on customer needs.
Action: Use the Pain-Solution Matrix to map out customer challenges and solutions.
Outcome: Deliver products or services that address key pain points effectively.

February: Production Flow & Value Creation Matrix

Why: Maximize efficiency in production and value creation processes.
Focus: Analyze the production flow to reduce inefficiencies and optimize pricing strategies.
Action: Use the Value Creation Matrix to streamline resources and improve pricing models.
Outcome: Optimize production flow and create more value with fewer resources.

March: Communication Strategy: Branding, Marketing & Sales

Why: Develop a clear communication strategy to attract quality leads and boost sales.
Focus: Understand the customer buying journey and optimize your marketing pipeline.
Action: Use the funnel and pipeline frameworks to develop a robust communication strategy.
Outcome: Build a communication strategy that generates leads and sales.

April: Business Evaluation: Customer Satisfaction & Financial Performance

Why: Measure your business’s success using both customer satisfaction and financial KPIs.
Focus: Develop a dashboard with key performance indicators (KPIs) to track success.
Action: Collect and analyze customer feedback and financial performance metrics.
Outcome: Create a comprehensive set of KPIs to evaluate business performance.

May: Business Scaling & Exit Strategy

Why: Plan for the future by preparing to scale, sell, or franchise your business.
Focus: Evaluate your business’s readiness for scaling or exiting.
Action: Develop a strategic plan for scaling, selling, or franchising your business.
Outcome: Build a next-level or exit strategy that aligns with your goals.

June: Delegation

Why: Improve efficiency by learning to delegate tasks effectively.
Focus: Identify tasks that can be delegated and choose the right team members.
Action: Develop a delegation plan with monitoring and feedback processes.
Outcome: Create a clear delegation outline to improve team productivity.

July: Financial Forecast, P&L, and Decision-Making

Why: Understand your financial health and forecast future growth.
Focus: Analyze Profit & Loss (P&L) statements and create a financial forecast.
Action: Use P&L analysis to guide strategic decision-making for the year ahead.
Outcome: Build a financial forecast and improve your business decision-making process.

Step-by-Step Guide for Continuous Improvement of BBOS

Each month focuses on designing and improving your Bright Business Operating System (BBOS), ensuring your business aligns with both purpose and profit.