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Bright Business
4-Month Program

Intensive Learning Program to continuously improve your business system – Learn how to strategize and build a thriving  business model and live a meaningful life in 8 classes.

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Hours
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★ ★ ★ ★ ★

"Excellent course!! Easy to understand and very interactive, as a small business owner it’s hard to find classes where you can understand the terminology used, Florin goes above and beyond to make sure everyone understands the concept. Thank you so much for what you do!!"

- Ame Alvarez

Bright Business Model Book
FD2

Hi, I’m Florin Diumea (FD)

I’m a veteran entrepreneur and creator of the Bright Business Model and 2×2 Design Thinking Matrix.

The Bright Business Model is packed with intelligent business improvement strategies that enable you to transform your business from simply operating into a thriving, growing, positive force of change. 

The 2×2 Design Thinking Matrix (2×2 DTM) is a system of visually creative thinking models. They enable you to create the perfect strategies to grow your business with minimal resources in any economy in the shortest amount of time. 

The 2×2 Design Thinking Matrix (2×2 DTM) enables planning business structure, leaving you with more personal time, energy, and freedom to live the business life you deserve.

Join me at the Bright Business Model — Discovery Class to learn about the program and how it applies to your business needs.

Click here to join Bright Business Discovery Class

Key Details -
Bright Business Model
4-Month Program

Date

August 23rd

Time PST

7:30 AM - 9.00 AM

Duration

90 Minutes

Format

In-Person in Temecula

Price

$ 1,497

$ 1,197

Join Bright Business Program

Bright Business 4- Month Intensive Learning Program

Do you want to increase the quality of your sales? Do you want to scale or pivot an existing business, and you don’t know how? Are you looking for an exit? Join a coherent, comprehensive business improvement
class. Click here to enroll the 4 Month Bright Business Program

Bright Business Model

Free Hardcover Workbook

The most comprehensive guide on how to improve your business and live a meaningful life without burning out.

$69.50

FREE

200 Voucher Bright Business Program

The First 10 Students
Will Receive a $ 200 Discount for the
"4-Month Intensive Learning Program"

Testimonials

What our Graduates say About us.

This workshop and the Bright Business Methodology is perfectly fit to help businesses find their purpose and augment, enhance or clarify their plan. Being a part of the initial cohort is a privilege. As a business owner and leader of people I am always seeking out news ways to sharpen the saw. The Bright Business workshop and curriculum provides exactly what I need!

Verious Smith III - CEO Startempire Wire

Awesome Instructor and an awesome class with beautiful individuals taking this course. Although my physical condition hindered me I could not have asked for a better instructor than Florin Diumea. 5 stars

Tawny B.

Florin has created an amazing program to help people create purpose-driven businesses. I've learned so much attending his course! I had no idea what I didn't know until I came to his class. Everyone who wants to open a business or wants to improve their business or wants to get more involved with their community would greatly benefit from using Florin's Bright Business Model. I would definitely recommend Brsiness!

Gloria Gonzalez Pierson

Excellent course!! Easy to understand and very interactive, as a small business owner it’s hard to find classes where you can understand the terminology used, Florin goes above and beyond to make sure everyone understands the concept. Thank you so much for what you do!!

Ame Alvarez

Who is Bright Business Program for?

Small businesses that need to adapt their current business model to withstand future economic change, industry challenges, supply chain issues.

Business owners with a knowledge gap in leadership, sales strategy, or building a management team.

Business owners feeling under the pressure of stress and time management.

Business owners without formal business training that want to learn proper business strategy.

Marketers wanting to present their products or services from an ethical/responsible perspective.

Leaders looking to develop more purpose-driven, responsible, creative teams and organizations. 

Managers who want to sharpen their thinking and add purpose before profit to their growth strategy.

Business owners needing to structure their business for a real exit strategy and retirement. 

 

What the 4-Month Program will cover

Explore the 2x2 Design Thinking Matrix and the 5 Topics every business owner should master

The economic environment, changing attitudes, and a thriving investment landscape create the ideal setting for entrepreneurial journeys, yet two out of three start-ups don’t succeed. The inability to manage the existing cash flow, no product-market fit, and lack of ability to raise new capital are some of the top-cited causes of failure of start-ups and small businesses. To succeed, entrepreneurs require an understanding of the purpose and insight into the mechanics of valuation, negotiation, and scaling.
 
The Bright Business Program is specifically designed to help you navigate the realities of funding your start-up or pivoting your enterprise.
 
Over 16 weeks, you’ll gain a practical overview of the skills needed to design a business model. The program walks you through a business’s evolution from start-up all the way to exit strategy. Guided by an experienced facilitator, you’ll enhance your ability to position the purpose at the core of the business model, evaluate business opportunities using a framework that connects purpose, people, opportunities, and context. As you progress through the course, you’ll learn how to find find and position the purpose at the core of the business model, build a inner-leadership manual, frame your value proposition, design the business model/system/process, and build an efficient communication strategy.
 
The framework is 3-step process: (1) build the 2×2 Design Thinking Matrix (2×2 DTM), (2) Use the canvases to ideate, (3) Use the 2×2 DTM to build an efficient action plan. The entire course is a sequence of action plans that should help improve, innovate, and disrupt with minimum resurses invested.
FD2

Hi, I’m Florin Diumea (FD)

I am the creator of the Brighter Business Model and the “2×2 Design Thinking Matrix”. Packed with business improvement strategies, Bright Business Model will teach you how to make the small changes that will transform your business into a successful and positive force of change. I invite you to join Bright Business Wildomar  and learn about the program. “Bright Business” is a comprehensive and coherent program of six in-person workshops and a community of bright entrepreneurs. Click here to join Bright Business Discovery Class

Free Business Model Toolkit

Bright Business Model Book
  • The understanding to assess business opportunities using a framework that encapsulates purpose, people, opportunities, and context.
  • Learn how to frame your purpose-driven business model.
  • A solid grounding in inner-leadership.
  • The ability to understand the business model, business system, and the business process.
  • The competency to use an action plan generating tool to scale/improve/innovate a business throughout its life cycle and investigate scaling and exit strategies.

This  is a 90 minutes general presentation of the Bright Business Model and the Program. At the end of the class you can onboard in a 4 Moth Intensive Learning Program – Bright Business Program.

 

Section 1. Intro

  1. The Story behind the Bright Business Model and the Program
  2. Why Businesses fail?
  3. How this program can help. Why You should join the program?

Section 2. Method: Concept,  Metaphor, Tools, Process.

Concept

  • Bright Entrepreneurs: Aware, Adapt, Confident
  • Bright Vs. Dark Entrepreneurs
  • The new Business Paradigm
  • 5 Focus points of a Bright Entrepreneur
  • Impact of Bright Thinking on your business

Metaphor – Journey

  1. Journey 1: From “Me Having to Me Being More” and From “Me to Us Being More”
  2. Journey 2: From the Current State to the Future State. You are a bright entrepreneur and an explorer beyond profit (money is just a resource, not the final destination).  

Tools: 2×2 Design Thinking Matrix (2×2 DTM), Action-reaction Diagram (ARD)

  1. 2×2 Design Thinking Matrix (DTM) Design, Critical, and Visual Thinking
  2. 5 Questions that holds the Matrix: WHY, WHERE/WHEN, HOW, WHAT, WHO
  3. Elements of the Matrix: Current State, Future State, Passive Thinking point, Active Thinking Point, Holder.
  4. Validate the Matrix
  5. Examples of matrices: Having-Being, Business System-Drive, Product-Sales
  6. 2×2 DTM is the BRICK to build the business environment
  7. 2×2 DTM is the COMPASS to help you navigate from CS to the FS with minimum resources in a limited amount of time.
  8. 2×2 DTM hands-on practice to build an accountable Action Plan.
  9. Canvases and Visual Thinking — capture the actual complexity and the dynamic of the business elements within the business and the impact of the external factors.
  10. Explore “The Sequence of Matrices” and learn how to prioritize your decisions and actions to build a winning decisional algorithm. 

The Process

  1. Find and position the elements of the matrix in place: Current State, Future State, Passive Thinking Point, Active Thinking Point, and the User of the Matrix.
  2. Use the canvas as a visual tool explore the best option to improve, innovate, disrupt an existing situation.
  3. Validate the options: doable, important, and urgent.
  4. Prioritize and build a sequence of actions and decisions.
  5. Use the Matrix to build the SMART action plan.

 

Section 3. Topics, Matrices, Canvases, and Action Plans

  1. Purpose Matrix
  2. Inner-Leadership Matrix
  3. Solution Matrix
  4. Business Matrix
  5. Marketing Matrix

Section 4. The Closing Session

  1. Q&A Session
  2. Enroll in the 4-Month Bright Business Program; only 20 seats are available.
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This course is presented entirely online, in collaboration with leader in online education, GetSmarter. View this Entrepreneurial Finance online certificate course on the GetSmarter website.

Modules are released on a weekly basis, and can be completed in your own time and at your own pace.

This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

  • Individuals looking to start a new purpose-centered business for the modern world.
  • Small businesses who choose to adapt their current business model to unpredictable economic changes.
  • Marketers wanting to reframe how to present their products or services from an ethical/responsible perspective.
  • Leaders looking to develop more purpose-driven, responsible, and creative teams and organizations.
  • Managers who want to sharpen their thinking and add a purpose before the profit to their growth strategy.
Explore the topics we’ll cover during the class

What is a Bright Business?

What do you and your business stand up for? Elevate your mindset and position your Purpose at the core of the business. Use the Bright Business Model: Purpose → Business → People → Environment → Profit →  Meaningful Life.

Use the Power of Matrix to Control the Decision Flow

Business is a journey from the Current State to the Future State  that requires decisions and actions aligned toward your goals. You’ll use the power of matrix to focus on what matter and build an accountable action plan.

Purpose Matters

Business is a journey from the Current State to the Future State  and requires a set of tasks, decisions, and daily routines aligned toward your main goal. You’ll build a Sequential Decision Spiral composed of a chain of matrices (2×2 Thinking Matrices).

Write your
Leadership Manual

Businesses do not fail. Leaders do. Connect with your Inner-Leader. Understand and control the Inner Matrix, the environment (External Matrix), and build your Personal Belief System (PBS).

Design your Bright Business Model

Control your business components (Static Analysis). Understand and control the dynamic of the components and what impact the decision chain makes (Dynamic Analysis).

Communication Strategy

Branding, Marketing, and Sales are part of the business communication strategy. You capture, transform, and offer data according to the customer’s persona’s behavior during and after the buying journey. You’ll use the Lead Generation and Conversion Cycles to deliver the right message at the right time.

Join Bright Business Program a 4-Month Intensive Learning Program

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