2×2 Pain-Solution HCMT (Human-Centered Matrix Thinking)
The Pain-Solution 2×2 Human-Centered Matrix Thinking, often referred to as the Pain-Solution Matrix, is a valuable framework that offers several benefits for businesses and entrepreneurs:
- Customer-Centric Approach: This matrix places the customer at the heart of product or service development. It encourages businesses to gain profound insights into their customers’ pain points and needs, driving the creation of customer-centric solutions. — “Your most unhappy customers are your greatest source of learning.” – Bill Gates
- Focused Problem Solving: By explicitly identifying and categorizing pain points, businesses can prioritize which problems to address first. This helps in allocating resources efficiently to tackle