Our Why
Empowering Purpose-Driven Entrepreneurs, Business Experts & Building Thriving Communities
Local Business Clubs. Online Tools. One Membership.
Bright Business Project Rationales
Why Brsiness.com?
“Brsiness” is a portmanteau blend of the words “bright” and “business”.
It is a creative and unique term that highlights the core concept of combining brightness and business acumen.
The term Brsiness represents the idea that business should not only be focused on profitability and growth but also on creating a positive impact, fostering innovation, and promoting sustainability.
By blending the words “bright” and “business” into “Brsiness”, it emphasizes the importance of entrepreneurial endeavors that are:
Forward-thinking – Focused on long-term impact, not just short-term gains.
Ethical – Conducted with integrity and social responsibility.
Purpose-driven – Aligning personal and professional purpose for meaningful success.
Innovative – Encouraging creativity and new solutions for business growth.
Sustainable – Contributing to environmental and social well-being.
“Brsiness” serves as a call to action, urging individuals to bring brightness and innovation to their business practices and make a meaningful difference in the world through their entrepreneurial pursuits.
At Bright Business Project, we believe in the power of entrepreneurship as a force for good. We don’t just support businesses—we cultivate purpose-driven entrepreneurs who go beyond profit to create meaningful impact in their communities.
Why We Exist
At Bright Business Project, we believe in the power of entrepreneurship as a force for good. We don’t just support businesses—we cultivate purpose-driven entrepreneurs who go beyond profit to create meaningful impact in their communities.
Entrepreneurs create jobs, drive innovation, and strengthen economies. But too often, aspiring entrepreneurs never take the leap, and existing business owners struggle to build sustainable, scalable businesses. At Bright Business Project, we bridge the gaps that hold entrepreneurs, business experts, and communities back from reaching their full potential.
Unlocking Entrepreneurial Potential: Why 70-80% of Aspiring Entrepreneurs Never Start a Business and How to Solve It
The Entrepreneurship Gap: Potential vs. Action
Entrepreneurship is often seen as the backbone of economic growth, innovation, and job creation. However, despite a significant percentage of people possessing entrepreneurial talent, 70-80% of those with potential never take the leap to start a business (Global Entrepreneurship Monitor, 2023). This gap highlights the challenges that prevent capable individuals from transitioning from aspiring entrepreneurs to active business owners.
Understanding the Entrepreneurial Potential in a Community
In a typical U.S. community of 100,000 people:
5,000 to 10,000 (5-10%) are natural entrepreneurs who instinctively start and sustain businesses.
10,000 to 15,000 (10-15%) have entrepreneurial potential but need guidance, support, and resources.
75,000 to 85,000 (75-85%) prefer traditional employment due to risk aversion, lack of access to funding, or simply a preference for stability.
Despite 15-25% of the population having entrepreneurial capabilities, only 3-6% actively own or operate a business(Kauffman Foundation, 2023). This gap highlights the barriers that prevent aspiring entrepreneurs from taking the leap, including lack of access to funding, mentorship, and a supportive business ecosystem. Even among those who do start:
20% of small businesses fail within the first year (U.S. Bureau of Labor Statistics, 2023).
50% close within five years due to challenges like financial struggles, market misalignment, and operational inefficiencies (Small Business Administration, 2023).
Only 20-25% of businesses successfully find a buyer or complete a structured exit (Statista, 2023).
This cycle underscores the need for better support systems, education, and strategic guidance to help entrepreneurs not only launch but sustain and successfully exit their businesses.
Why Don’t More People Start Businesses?
Despite having talent, many would-be entrepreneurs never take the first step. The biggest barriers include:
Lack of Mentorship & Training – Without guidance, many struggle to navigate the complexities of starting a business (Harvard Business Review, 2023).
Limited Funding & Resources – Many don’t have the financial backing to sustain their ventures (Forbes, 2023).
Fear of Failure & Uncertainty – The risks associated with business ownership deter many potential founders (Deloitte, 2023).
Absence of a Strong Entrepreneurial Ecosystem – Without a support network, starting a business can feel overwhelming and isolating (McKinsey & Company, 2023).
The Business-to-Population Ratio & Its Impact
One way to measure entrepreneurial activity is by looking at the business-to-population ratio—the number of businesses per 1,000 residents. In high-growth entrepreneurial cities, this ratio is typically 80-100 businesses per 1,000 residents(Brookings Institution, 2023).
Examples:
Orange County, CA: ~36 businesses per 1,000 residents (Orange County Business Council, 2023).
Riverside, CA: ~25 businesses per 1,000 residents – Below high-growth standards, indicating untapped entrepreneurial talent (California Economic Summit, 2023).
National Average: ~30-40 businesses per 1,000 residents (U.S. Census Bureau, 2023).
Bridging the Gaps That Matter
We identified four critical gaps that prevent businesses and communities from thriving:
1. Bridging the Gap Between Entrepreneurial Potential and Business Success
We help aspiring entrepreneurs overcome their fears and lack of resources through:
Bright Business Clubs – Monthly meetups for entrepreneurs to connect, learn, and grow.
Business Lab – Online programs that provide structured guidance for launching a business.
Mentorship & Advisory Groups – Hands-on coaching from experienced business owners.
2. Helping Businesses Avoid Failure & Build Thriving, Scalable Companies
We help business owners strengthen their foundations and scale sustainably through:
Marketing & Sales Growth Programs – Proven strategies for increasing revenue and customer loyalty.
Bright Business Operating System (BBOS) – A structured approach to building businesses that can be controlled, improved, and scaled.
Valuation & Exit Strategy Planning – Helping business owners maximize their company’s value and prepare for a successful exit.
3. Transforming Business Experts into Growth Leaders
We help business experts transition from delivering a service to being a factor of business growth by:
Integrating them into business growth teams under a structured framework.
Training them in BBOS, so they deliver consistent, measurable results.
Encouraging cross-discipline collaboration to maximize business scalability.
4. Helping Communities & Local Leaders Foster Sustainable Economic Growth
We work with city officials, business organizations, and economic leaders to:
Establish Bright Business Clubs – Monthly local networking groups that promote collaboration and entrepreneurship.
Support local economic initiatives – Providing resources for business retention and expansion.
Encourage purpose-driven businesses – Ensuring entrepreneurship aligns with community well-being.
Join the Movement
Whether you’re an aspiring entrepreneur, a business owner looking to scale, an expert wanting to drive real impact, or a community leader striving for economic growth—Bright Business Project is here to help you bridge the gap.
Business should be a true expression of your purpose—a journey of self-discovery, harmony with nature, and enlightenment. Without purpose, it becomes a cycle of fear, insecurity, and endless chasing, trapping you in the rat race. True success comes when your business aligns with your deeper mission, allowing you to create impact and build something greater than yourself It's time to find your purpose and be a force for positive change. It's time for your purpose to shine and for you to stop the monkey-mind from chasing shiny objects.